Industry Overview

  The faucet industry integrates assembly, installation, and maintenance, and is considered an indispensable element in home decoration as an auxiliary industry in the construction industry and other industries. It is a creation that has been continued from ancient times to the present, and is a necessary item in home decoration. Its quality and design directly affect the effect of home decoration.

    At present, there are several problems in China's faucet industry: firstly, the brand awareness is weak, and most enterprises are at the low end. Coupled with the development of technology, the faucet industry is facing severe market competition; Secondly, the scale of the faucet industry is relatively small, with less investment in research and development and marketing, making competition fierce; Thirdly, the development of many low-end brands in the market is not easily recognized, making it difficult for faucet enterprises to develop new products and having more customers to purchase; Fourthly, the internationalization level of the faucet industry is very low. Most imported faucets cannot be sold domestically, while foreign competitors have won an advantage in professional research and development of faucets and supporting products with their effective research and development investment.

Segmented Market Analysis

Shopping malls and large building materials markets

    With the development of the urban economy, more and more residents are demanding housing construction, and they are paying more attention to home decoration. Therefore, consumers' demand for faucets such as bathrooms and kitchens is also increasing. Shopping malls and large building materials markets are important channels for many consumers to choose faucets, and many large building materials markets have started organizing and designing integrated combinations of faucets themselves. As a result, the convenience of choosing faucets for low consumers has greatly improved, and the year of sale of faucets is relatively stable.

E-commerce platform

    E-commerce platforms are an important way for consumers to purchase faucets, but due to the unique nature of faucets, consumers hope to have a better understanding and evaluation of the model and quality of the faucet before purchasing. Therefore, e-commerce platforms are indispensable. E-commerce platforms can provide consumers with more product information through e-commerce, allowing them to make better choices. In addition, directly trading with suppliers on e-commerce platforms can effectively reduce purchase prices and provide address linkage to provide consumers with better quality services.

Professional retail market

    The professional retail market is an important pillar of the development of the faucet industry. They can provide professional technical guidance, installation services, and meet the high requirements of consumers for products. In addition, the professional retail market usually has a high price advantage, as well as regular updates and introduction of new foreign faucets, which is also the preferred channel for consumers to purchase faucets.

 Market environment analysis

Market structure

    The market structure of the faucet industry is mainly composed of domestic faucet enterprises, among which popular faucet plants are mainly exported to Europe and America; Professional faucets and other faucets are mainly sold in the domestic market, and can be classified into four stages based on different technical levels: faucet enterprises that built in the early stage in a "non detachable" or "assembled and stacked" manner; Subsequently, there will be faucet enterprises that assemble and overlay the inner threads of the casing; In the later stage, it will be assembled with an insulated casing.